Synthetic persona generation — now 4x faster
Know your audience.
*Without asking them.
Accelerate user research with Synthetic Personas built from the most robust identity graph in Canada. High-fidelity synthetic identities, grounded in how real Canadians actually live, think, and spend.
10M+
Personas generated
200+
Data points
99.4%
Behavioral accuracy
Our Uses
What you can do with it
We use advanced clustering and persona modelling to transform Epsilon ID — fused with cultural and contextual research — into high-fidelity synthetic identities that mirror real segments of your audience.
Insight Generation
Interrogate your synthetic audience to get research answers — attitudinal, behavioural, cultural — in the fraction of time that traditional research weeks to find.
Customer Journey Development
Map how distinct Canadian segments move through decision-making. Identify friction points, emotional triggers, and motivations at each stage before you field a single real participant.
Brand Mapping & Positioning
Understand brand perceptions and positioning hypotheses against high-fidelity synthetic audiences that reflect the true diversity of the Canadian market.
Message & Creative Testing
Pressure-test copy, creative concepts, and campaign messaging against synthetic personas before committing to production — faster reads, lower cost, no panel fatigue.
Product Testing
Simulate how your target segments evaluates new products, features, and pricing. Get directional signal in hours, not weeks, without recruiting or ethical review bottlenecks.
Creative Testing
Run creative performance evaluations across demographic and psychographic cohorts. Know which executions resonate with which Canadians before media dollars are spent.
What makes us different?
The only synthetic personas built for Canada.
Built on Epsilon ID — Canada's most robust identity graph
Our personas aren't generated from generic internet data or American archetypes. They're grounded in Epsilon ID — the most comprehensive identity graph in Canada, reflecting how real Canadians actually live, think, and spend.
Canadian reality, not American assumptions
Our personas reflect Canadian geographic, cultural, and economic reality — from Manitoba to Montréal. We don't. Every persona reflects Canadian geographic, cultural, and economic reality — from Manitoba to Medicine Hat.
Agency-owned data fused with rich signals
By combining Publicis's proprietary data assets with geographic, psychographic, demographic, and transactional signals, we model-type Canadian segments with a fidelity the global tools simply cannot match.
Faster, lower-cost reads — anchored in reality
Your team can pressure-test ideas against a synthetic audience that mirrors your real market. Get directional insight in days, not months, without sacrificing the Canadian grounding your decisions require.
Testimonials
Teams that switched.
"We've run synthetic persona work on three brand launches this year. The speed is remarkable — what used to take six weeks of panel recruitment and moderation now takes four days. And the Canadian specificity is real, these aren't American archetypes with a maple leaf on them."
Chantal Beaulieu
VP of Strategy — Leo Burnett
"I was genuinely skeptical. Then we ran our new product positioning through the synthetic cohorts and it revealed a trust gap with Quebec Francophones that none of our internal stakeholders had flagged. We reworked the messaging before launch. It paid off."
Rohan Mehta
Director of Consumer Insights — Loblaw Companies
"Our creative team now pressure-tests every campaign concept against synthetic audience cohorts before we go to production. It's changed how we define creative decisions internally — we move with more evidence, not less."
Siobhan O'Brian
Head Creative at Director — BBD
Pricing
Straightforward plans.
Starter
Everything you need to start working with synthetic personas.
- –7 pre-loaded out-of-the-box Canadian personas
- –Core demographic & psychographic profiles
- –Insight generation & journey mapping
- –Message and creative testing
- –CSV & PDF export
- –Standard execution times
- –Basic support
- –Onboarding documentation
Professional
More control and persona customization for mid-size brands and agencies.
- –Everything in Starter
- –Custom persona creation & configuration
- –Segment calibration against your brief
- –Multi-persona comparison views
- –Advanced behavioural dimensions
- –Brand positioning & product testing hypotheses
- –Priority email & chat support
- –Dedicated onboarding session
Premier
Custom data pipeline for teams that need dedicated support and enterprise-level customization.
- –Everything in Professional
- –Image & video stimulus uploads
- –Persona reactions to visual stimuli
- –Storyboard and animatic testing
- –Packaging and shelf-set evaluation
- –200 & more personas in-session
- –Dedicated customer success package
- –SLA & uptime guarantees
All plans include a 14-day free trial. No credit card required.
Live Demo
See Publicis Audience Intelligence run a real research session.
In 30 minutes, we walk you through generating a persona cohort, running a simulated interview, and extracting insights — live in your stack.
No sales pitch. Just the product, live.
FAQ
Common questions.
How are synthetic personas different from user personas my team already has?⌄
Most personas are built on survey data, interviews, or internal assumptions — meaning they reflect what people say, not what they do. Our synthetic personas are grounded in Epsilon ID, Canada's most robust identity graph, fusing transactional, behavioural, geographic, and psychographic signals from millions of real Canadians. They're statistically representative and continuously updated, not a one-time research artefact.
Are the outputs statistically valid for research?⌄
Yes. Our personas are modelled from real population-level data and validated against known distributions. While synthetic research is directional rather than inferential, it consistently outperforms traditional qual in speed and outperforms most quant in specificity for Canadian market segments.
What data goes into generating a persona?⌄
Each persona draws on Epsilon ID — which includes transactional data, loyalty program signals, geographic data, media consumption patterns, and demographic layers — combined with Publicis proprietary research and cultural segmentation. No personally identifiable information is used or surfaced.
Can I integrate Publicis Audience Intelligence into my own research tooling?⌄
Yes. Professional and Premier plans include API access so you can pipe persona data, responses, and segments into your own platforms, dashboards, or research workflows.
How does the free trial work?⌄
You get 14 days of full Starter-plan access with no credit card required. You can generate personas, run insight queries, and export results. At the end of the trial you choose a plan or your workspace is paused — your data is never deleted.
What does 'behavioral dimension' mean?⌄
Behavioural dimensions are the modelled attributes that describe how a persona segment acts — spending patterns, media habits, brand affinities, decision triggers, and category engagement. They go beyond demographics to explain the why behind audience behaviour.
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